Memo 43 – Cut the Crap from your marketing materials

I see this type of thing all too often from Tek1 staff – from both our offices:

At Tek1, we believe in pushing the boundaries of conventional design to provide our clients with superior results. This project exemplifies our dedication to innovation and quality in every detail

Cut it out. It’s nothing but BS / Crap.

Here is another example

In the fact paced world of engineering projects, time management is critical. Recently I encountered a situation that highlighted the importance of accurate time estimation and the complexities involved in project rework. Here is a detailed account of my experience.

Again, please cut the crap.

It doesn’t look good at all. People will think that you have very, very poor English skills, and that you used ChatGPT to formulate your answer.

This will reflect very poorly on your name, and mine.

Incidental, you should not praise yourself. Let someone else do that for you. Adhere to the adage:

Let someone else praise you, and not your own mouth; an outsider, and not your own lips. (Proverbs 27:2 )